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| 目次項目 | ページ |
|---|
| A message from the president | p5 | |
|---|---|---|
| Yasuda Fire in pictures | p13 | |
| Part I From strength to strength | p29 | |
| Chapter 1 Yasuda Fire: the achievers | p31 |  |
| The path of achievement | p31 | |
| Two factors contributing to achievement | p33 | |
| The tools of achievement | p35 | |
| Symbol of achievement―The Yasuda Fire head office | p38 | |
| Chapter 2 Yasuda Fire: the innovators | p44 | |
| Auto insurance pioneers | p44 | |
| A whole new world of insurance products | p46 | |
| The advent of maturity-refund-type insurance | p50 | |
| The system behind the sales | p51 | |
| Advancements overseas | p55 | |
| In the age of automation | p60 | |
| Chapter 3 A new face for the new era | p66 | |
| The new century project | p66 | |
| The seven projects | p68 | |
| The drama unfolds | p71 | |
| Financial and information services | p73 | |
| Centennial year activities | p76 | |
| The Yasuda spirit | p80 | |
| The Yasuda Fire and Marine management principles | p80 | |
| The Yasuda Fire and Marine standards of conduct | p80 | |
| Management principles and standards of conduct | p82 | |
| The five management principles | p83 | |
| The ten standards of conduct | p87 | |
| Part II Yasuda Fire's past 100 years | p93 | |
| Chapter 1 Tokyo Fire: pioneer in fire insurance coverage in Japan | p109 | |
| Laying the groundwork for Japan's first fire insurance company | p109 | |
| Tokyo Fire is born | p110 | |
| Crisis and the appearance of Zenjiro Yasuda | p111 | |
| Disorder in the non-life insurance industry and efforts to achieve a common agreement on tariffs | p113 | |
| The Great Kanto Earthquake and great depression | p115 | |
| The Shirokiya Department Store fire and the approach of war | p117 | |
| World War II and Tokyo Fire | p118 | |
| Chapter 2 Imperial Marine: a revered name in marine insurance | p122 | |
| Imperial Marine is founded | p122 | |
| Marine insurance in Japan up to that time | p123 | |
| Imperial Marine at its inception | p124 | |
| Sound management under Haruo Murase | p125 | |
| Business relations begin with Leslie and Godwin, Ltd. | p126 | |
| Entry into fire insurance and strengthening of tie-up with Tokyo Fire | p127 | |
| World War II and Imperial Marine | p129 | |
| Chapter 3 The Yasuda Group of Insurance Companies | p131 | |
| Toyo Fire | p131 | |
| Taihei Fire | p133 | |
| Daiichi Fire | p135 | |
| First Engine and Boiler | p137 | |
| Chapter 4 Yasuda Fire: birth and establishment of a business base | p141 | |
| From merger to the War's end | p141 | |
| The hard postwar period | p143 | |
| Establishment of a business base | p148 | |
| Yasuda Fire in the high-growth period | p151 | |
| Chapter 5 "Expansion and balance, " and rapid growth | p155 | |
| Automobile insurance policy switch | p155 | |
| Development of new types of insurance and long-term comprehensive insurance | p156 | |
| A new headquarters and the income growth project | p158 | |
| Yasuda Fire strengthens its overseas sales network | p160 | |
| Internal improvements | p162 | |
| Chapter 6 Completion of the new head office building and an enterprising management policy | p165 | |
| Yasuda Fire completes its head office building | p165 | |
| 90th anniversary and start of sales of long-term family traffic personal accident insurance with maturity refund | p166 | |
| Strengthening of the operational base | p168 | |
| Slow economic growth and Yasuda Fire | p170 | |
| Topping 1 trillion in total assets | p171 | |
| Installation of Haruo Murase in the Insurance Hall of fame | p173 | |
| Chapter 7 Vision of a worldwide, top-class enterprise providing comprehensive financial services in the non-life insurance field | p174 | |
| The new century project is born | p174 | |
| The Yasuda spirit | p176 | |
| Aiming to become an enterprise providing comprehensive financial services in the non-life insurance field | p178 | |
| The new century project takes off | p180 | |
| Activities spanning the globe | p184 | |
| Toward a new century | p185 | |
| Appendix | p187 | |
| Trends in direct premiums written | p189 | |
| Trends in shares of major classes of insurance | p189 | |
| Trends in total assets | p190 | |
| Trends in capital | p190 | |
| Trends in employees | p191 | |
| Five-year financial summary | p191 | |
| Worldwide operations | p192 | |
| Company chronology | p195 | |
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