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| 目次項目 | ページ |
|---|
| Preface | p5 | |
|---|---|---|
| Chapter 1 Origins of Toyota : Sakichi and Kiichiro Toyoda | p15 | |
| Sakichi Toyoda, inventor | p23 | |
| Founding of Toyoda Spinning & Weaving | p28 | |
| Perfecting the automatic loom | p33 | |
| Kiichiro Toyoda, founder of Toyota Motor Corporation | p38 | |
| Trial production of a passenger car | p42 | |
| Chapter 2 Founding of Toyota | p49 | |
| Inception of Japan's motor industry | p57 | |
| Line-off of the first passenger car | p60 | |
| Founding of Toyota Motor Company | p66 | |
| Toward all-out production | p71 | |
| War and war's end | p77 | |
| Chapter 3 Rebuilding the company | p83 | |
| Starting from zero | p91 | |
| Determination to rebuild | p93 | |
| Launching of a small passenger car | p100 | |
| Labor dispute and the founding of Toyota Motor Sales Company | p104 | |
| Five-year plan for modernizing production facilities | p110 | |
| Chapter 4 Modernization of management | p121 | |
| Japan's high economic growth | p129 | |
| Marketing the Crown | p133 | |
| Introduction of the kanban system | p139 | |
| Construction of the Motomachi Plant | p145 | |
| Developing the market for small passenger cars | p147 | |
| Introduction of total quality control | p154 | |
| Early export activities | p159 | |
| Commencement of exports to the United States and other regions | p165 | |
| Chapter 5 Growing into a major business | p175 | |
| Japan's second period of high growth | p183 | |
| Establishing systems for volume production and marketing | p186 | |
| Search for new business opportunities | p197 | |
| Coping with recalls and engine emission problems | p201 | |
| Expansion of exports to North America | p209 | |
| Early exports to Europe | p219 | |
| Boosting exports to the Middle East, Africa, and Latin America and the Caribbean | p227 | |
| Export of knockdown kits to Southeast Asia and Oceania | p231 | |
| Improving the export system | p239 | |
| Chapter 6 Bolstering the foundations | p243 | |
| First oil crisis | p251 | |
| Construction of the Kinuura and Tahara Plants | p254 | |
| Creating attractive products | p261 | |
| Organizing the export system | p266 | |
| Strengthening the system in North America | p269 | |
| Reinforcing the sales network in Europe | p280 | |
| Enhancement of activities in the Middle East, Africa, and Latin America and the Caribbean | p287 | |
| Promoting domestic production in Southeast Asia and Oceania | p295 | |
| Chapter 7 New directions | p305 | |
| Structural changes in the Japanese economy | p313 | |
| Launch of the new Toyota Motor Corporation | p314 | |
| Putting advanced technology to work | p319 | |
| New level of production technology | p326 | |
| Joint-venture production with GM | p328 | |
| Independent production in North America | p337 | |
| Strengthening European operations | p350 | |
| Enhancing overseas support activities | p359 | |
| New developments in the Middle East, Africa, and Latin America and the Caribbean | p361 | |
| Local production efforts in Southeast Asia and Oceania | p367 | |
| Embarking on new businesses | p381 | |
| Expanding public service activities | p389 | |
| Looking toward Toyota's next half century | p393 | |
| Afterword | p401 | |
| Toyota today | p417 | |
| Appendices | p447 |  |
| Overseas distributors | p469 | |
| Chronology | p489 | |
| Contributors | p499 | |
| Bibliography | p503 | |
| Index | p507 | |
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