(株)資生堂『資生堂百年史』(1972.06)

Shiseido was founded as a Western pharmacy in Ginza, Tokyo, in 1872 and began manufacturing and selling cosmetics in 1897. In 1915, under the directorship of Shinzo Fukuhara (1883-1948), the company moved from a focus on medicine to one on cosmetics. Shiseido was reorganized into a limited partnership company before becoming a joint-stock company in 1927, when its sales network was reorganized and the company developed both domestically and internationally. After World War II, Shiseido modernized its management systems and, along with the constant pursuit of the highest quality products, adopted the goal of co-existence and co-prosperity with consumers. Following from the 85-year history, the 100-year history started with the company’s five management principles and a photograph of Ginza, the point of entry for Western culture. The main text divides the company’s history into ten chapters and incorporates plenty of full-color photographs of advertising materials and products. In addition, in the materials section at the end of the book each item is presented visually.